Introducing Nonnela: making Europe's senior-care market legible

Europe is aging faster than almost anywhere on earth. By 2050, more than one in four Europeans will be over 65. Behind that statistic sits a sprawling, fragmented, and surprisingly opaque market: tens of thousands of care homes, nursing facilities, and assisted-living providers, regulated differently in every country and priced behind a wall of "call us for a quote."

We started Nonnela because we kept hitting the same wall. How big is the market in a given region? Who runs it? What does it cost? How good is it? Answering any of those questions meant stitching together national registries, pricing disclosures, ownership records, and quality inspections across dozens of incompatible systems — by hand, every time.

What Nonnela Data does

Nonnela Data is the data layer for senior care. We continuously collect, verify, and normalize facility data across Europe, then turn it into intelligence you can act on:

• Market intelligence — facility counts, operators, capacity, and ownership across 25+ countries.
• Pricing analytics — daily rates and regional benchmarks, updated continuously.
• Quality tracking — regulatory scores normalized so you can compare across jurisdictions.
• Deal scoring — investment signals for acquisitions and development.

Who it's for

Investors sizing a market. Operators benchmarking against their competitors. Advisors and consultants who need a defensible number, fast. And increasingly, families trying to make one of the hardest decisions of their lives with something better than a phone call.

Building in the open

We'll be publishing as we go — market reports, research deep-dives, and data drops — starting with our analysis of what it actually costs to put a parent in an Austrian nursing home.

If you care where senior care is heading, subscribe to The Nonnela Briefing. We're just getting started.